Once upon a time, there was Heidiss,
second-hand fashion made for Switzerland.
In Switzerland, traditions span the generations. They are handed down, carried on and sometimes reinvented.
Second-hand fashion follows this same idea: a worn garment doesn't stop at its first life. It moves from one wardrobe to the next, perhaps changes its look, and carries on its way.
On Heidiss, this philosophy of passing things on is reflected in the very identity of our platform.
You'll find it in our logo and in our choice of icons, which echo Swiss traditions, while fitting naturally into the world of second-hand.
For example, fondue brings several guests together around the same caquelon and stands for the bundle order. Or the usual envelope icon, replaced by a Swiss cuckoo that calls out to announce a new message.
Sometimes exaggerated to the extreme, always with affection, this approach gives Heidiss a world all of its own: a nod to the Swiss way of life, a touch of humour and, above all, a common thread of passing things on. That of a second-hand garment that goes from wardrobe to wardrobe and keeps circular fashion alive.
A quick guided tour
Heidiss is Heidi meeting Swiss second-hand fashion! An edelweiss links the two, a little nod to the Alps and to our Swiss roots. A name, a flower and a whole state of mind: that of circular fashion, authentic and full of mischief.
From buying to selling, from payments in CHF to deliveries in Switzerland, everything stays in the country. No exchange fees, no customs fees. Just the joy of finding, selling and passing on fashion, from one end of Switzerland to the other.
At Heidiss, we've said goodbye to the usual message envelope: say hello to the Swiss cuckoo, which calls out with every new message!
In Swiss pastures, the bell never goes unnoticed! It has the same job of catching attention on Heidiss: it lets you report a problem, block a member or settle a dispute.
On Heidiss, as with William Tell, it pays to aim true. Too low or too high, an offer misses its target. At the right price, it hits the bullseye!
Fondue brings people together: that's the whole idea of the bundle order on Heidiss. Several purchases from the same seller, combined into a single order to cut shipping costs.
A Swiss chalet to symbolise the in-person handover. Because second-hand is also about the pleasure of meeting up, quite simply.
A symbol of Swiss precision, the watch sets the pace on Heidiss: taking photos, setting the price, going online, selling and shipping.
Emblems of Alpine travel, the famous Swiss locomotives pick up Heidiss parcels and carry them right across Switzerland.
On Heidiss, stars make way for edelweiss to rate experiences. Five edelweiss? TIP TOP!
A member is off on holiday! The fir trees watch over the wardrobe and the mountains rise on the horizon. On Heidiss too, sometimes it's time for a break.
Every garment that finds a new life reduces the need to make new ones. A symbol of renewal and durability, the seedling embodies the Heidiss community's commitment to fashion that is passed on and stands the test of time.